Seeing that there is an even bigger reality outside the Internet, how do Social Entrepreneurs gauge the importance of their networks over the other and retain members over a periodic membership time-frame, without encroaching on members’ lifestyle?
Apart from inciting what used to be the other permissible reality before the Internet and the non-digitizing of future, businesses are seen scurrying to substitute realities creating social paradigms and entrapping both Gen {eration} Xs and Ys, culminating in social migraines.
Are conscious-responsible consumers blind to what brands are molding them to become? Does Facebook, Xing, and LastFM shape society in more ways than by just enticing it to be part of a social revolution?
According to a recent trend…
Seen with a unique brand or {popular} personality for example, incites a generation irrespective the genre, to transform its status quo from just being another statistic on the Social front to that of a concerned participant. Assimilating the Xs and Ys are now made possible with the advent of corporate social responsible services, from non-profit organizations, to communities with similar goals and directions.
Creating off line chapters with online presence make for a more integrated society. Indirectly, brands move farther outwards the digital divide in gating a community from moving elsewhere, thus inciting the lost tribe back to the herd.
“Next-generation social networking companies are trying to build communities based on strata of interests instead of just generic communities like MySpace. They’re trying to stratify the site even further into people who are into sports, people who are into dogs. – Maha Ibrahim, a partner at venture capital firm Canaan Partners”
Do niche networks serve the populace in the community? Are social engines capable of replicating complex stratified relationships beyond virtual worlds? Isn’t social networking about co-mingling with the next best personality in a given digital world once the connection is made?
Is personalization of a social node more effective in retaining attention and action than social branding? When you have the world{s} at your fingertips what and how would you do it?
