Video games are at an all-time high. According to a report released by the NPD Group, 72% of the U.S. population plays video games. Many game creators focus on science-fiction and fantasy. However, one game has become a cultural phenomenon - selling 100 million globally with an entirely different approach.
The best-selling PC game franchise of all time puts creativity into the hands of the player. It was also the first video game franchise to broaden gaming’s appeal to women. Players are hungry to customize the content of their games, from modifying their cars, their homes, their wardrobes to creating a family or an entire community.
Nancy Smith, the president of The Sims Label, discusses trends in the gaming industry - plus the company’s 100 million global sales milestone and the secrets of their success in the interactive entertainment industry. Nancy also provide tips on how they became one of the first games to attract females of all ages {fan-base consists of 60% females and 40% males and spans the age spectrum from tweens to seniors} and how they captivated players beyond the traditional core video game demographic around the world.
