Social Hip

November 2, 2008

Home → Social Hip

If you’re one of the few companies, or personalities that project a ‘hey’, you’re most likely to be successful, and a trendsetter.

Branding is not just about logos, taglines and being generic – take Google for instance – it has become a generic term, and verb when online searching is concerned. Instead of using a keyword to ’search’, youngsters these days use keywords to ‘google’. If you’re like Google in anyway, you’ve definitely captured the savvy crowd and retained enough interest to promote you until Kingdom come. If you’re not say an urban party-bopper {meaning you’re not out partying all night long at least three times weekly} Svedka is not interested in you! Where do your children go online to get information about dinosaurs? Yes, you guessed it right! Wikipedia.

Marketers may find that being the social ‘hey’ of today can be very daunting – if your lovemarking does not entice at least a segment of the populace {your target audience} you’d better revamp your approach. Branding is afterall a company’s personal ad.

What makes the Smart popular amongst urban Europeans than Asians? Are Asians less concerned about ecovolution? Is your brand or marketing campaign making a bold statement? Is your statement justifiable to yourselves, or your product? Which is most important – product or self? If you’re not marketing and branding yourself as a product, then that’s another issue altogether.

If you’re marketing a product – it should at least gain enough arousal to warrant attention. Attention is interesting – it’s a double edge sword. Entice your audience and leave them smiling, or stun them long enough {possibly the first three minutes} to attract them to want more.

Fear takes the edge off of all communications ~ Charles Rosen

Think Sexy! For it sells – associate your product {or self} and make that bold statement. Engage, and connect to your audience. Dare your products to be the social ‘hey’ of the 21st century. Fear and risks alienate customers not just the boss or the boss’ boss’ boss. But for the love of the bottom line, please do not bore the audience with something stale. What works yesterday, may not work tomorrow.

In the face of increased lack of differentiation, only innovation and increased level of loyalty will actively guarantee a positive bottom line and increased profitability ~ Robert Passikoff, Founder-president of New York-based marketing firm Brand Keys and the author of firm “Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand.

The AA-List you need to muster to get your brand going …

The Brand Called You – The sites you go back to are the sites you trust. They’re the sites where the brand name tells you that the visit will be worth your time — again and again. The brand is a promise of the value you’ll receive.

Brands We Love & Hate – Mostly these brands offend me in some way or make me feel bad. And we all know that branding boils down to making people feel good.

Brandchannel is not a one-way street; they provide the opportunity for an open exchange on the subject of brands and branding from practitioners around the world through features like online debates, and white paper submissions.

Branding Strategy Insider is an extension of efforts to help marketing oriented leaders and professionals build strong brands.

Money can’t buy you love with millennial girls. In fact, scoring brand equity with Gen Y is getting a whole lot harder

It’s time to start creating our businesses with more quality in mind, and not as much psychology.

If brands want to build and maintain loyalty, they are going to be forced to establish a strategy that appeals to all our senses. This is a fact that no serious brand-builder can ignore. It is estimated that 35 per cent of the world’s Fortune 500 brands will include a sensory branding strategy in their marketing plan by the end of 2006. Quite simply, their future survival will depend on it.

What’s Love got to do with it – The future of branding is in the customers’ hands – Branding is like breathing. It happens whether we like it or not.

Love changes everything – I’m not talking about the soft focus love of soap opera. I’m talking real-life love, with its sleeves rolled up.  Uncompromising love that fronts up to a challenge. The result? People get it immediately. Lovemarks connects with what’s important in life. It feels true.

Publishing online since 2001, the site is also the online home for the leading marcomms titles and brands in business publishing, including Campaign, Marketing, Media Week, Revolution, Marketing Direct and Promotions & Incentives.

Communicating a new and improved position is totally of the fast food mindset. And, to feel the need to say BETTER COFFEE is off-putting to me.

Trend is a projection of the direction of the society and the future. This projection can be based upon mathematical and statistical calculations and a mega-trend is a long-term projection of the social development.

Nobody debates that the Internet allows for the most cost-efficient, personalized, and effective communication with consumers. Online communication can support brand building and generate sales, individually and simultaneously. Perhaps equally important, the Internet allows for communication and sales tactics to be quickly, easily, and accurately measured and optimized..

The large majority of businesses {and media} don’t understand the very important fact that consumers expect to be engaged in a different way then 10 years ago, that monologue has been replaced by dialogue and that mass production has been replaced by individualization. And the word dialogue should be understood both in terms of communication, product development and support/service.

The latest era, now just out of the blocks, is social advertising, where advertisers will be able to piggyback on the social interactions of online users.  Already, movies, books and companies have been putting up profile pages on MySpace, and then accepting “friend requests” for advance or “insider” information. Facebook users can treat brands as their “friends,” and each online interaction with the brand can be communicated to their own circle of friends.