What do you excel in? Make that your niche when creating a platform – Blog, Social Site or Portal.
Personalise your email message to each of your customers – Do have Robot-Generated messages sent to all your clients in the database and before long, you’ll have generic customers who will no longer give you effective word of mouth satisfaction guarantee marketing.
Do not think like SPAM – re-engineer your mindset and strategies, and if you don’t have common business sense, then do something else – be a couch potato, and drink fluoride. Working lazy is not an excuse for employing cookie-cutting marketing efforts and in the 21st century if you do not respect your customers, someone else will!
You know how difficult it is to get customers – retaining them is easy when you build that bridge where both you, and them, cross over. Its good to rave and rant about your product{s}, but caring for your customers is crucial not only in increasing your market share, but also spearheading your brand beyond your backyard. Care for each customer is imperative to your success as a good marketer. As each shirt is different for each season between then to 2009, so too are your customers! We’re dealing with humans with feelings who are capable of choosing whether they buy your products or your competitors; whether they would give you permission to send them emails or not. As crunching as it can be, they are not statistics.
If you cannot and will not make the effort to treat your customers with respect you will quickly lose out on their interest and their permission. Getting the right message, with the correct content, to the correct person at the correct time and using the correct medium is the key and power of e-marketing. Would you rather have your target audience hold your brand in high regard and be comfy with you marketing to them or would you rather them do it for your competitors ? Then do not stereotype all your customers in one sardine can! Even then, not every tuna is sardine, vice versa!!
Be smarter ! Cookie-cutter marketing is out – Personalisation is key in the 21st century. Its nice to have a target ‘audience’ but do you personally know each and everyone of them?
What makes niche businesses like the high fashion luxury brands glue together in the 21st century is that they built their foundation on knowing each and everyone of their clients even after they’ve migrated into the ‘ready-to-wear’ mass production of their luxury class., and I’m referring to the genuine article, not the rampant fraud you find online from some companies claiming to be ‘representatives’ of these, and those.
A proper database and data acquisition strategy will allow you to know exactly what each person likes, what they want out of a relationship with you, how they want it, and when they want it. Web-based surveys are a great way to learn what customers, prospects and your channel want, how they want it and how often. With a proper e-marketing strategy that integrates online efforts with off-line executions and personalisation – optimising individual relationships is within reach. Customers like to build on what they know and want — not what you want them to know.
Rules for Personalisation and Branding
- Define your brand around the values of your customer.
- Know your customer persona — what makes them unique?
- Avoid over-personalizing — it’s intrusive!
- Connect your brand to the customer’s experience.
- Never assume you know what the customer likes.
- Ask permission and then make an offer.
- Make your brand relevant and personal — using the knowledge
- you have about the customer.
Why and when is personalisation important?
It becomes crucial when it’s relevant to the correct consumer {hence your target audience}. This is where your brand can really build equity and relevance behind what you stand for. It’s not about knowing where your customer lives, and their first names. That borders on invasive tactics that so many are getting upset about these days. It’s about saying, “..here’s something about Juvenile saltwater angelfish – in fact, the Juvenile Emperator Angel which we{you} think you’ll love” when you know that about the customer. This is the key to being relevant and building a branded personal relationship with customers.
When it comes to using personalised consumer marketing use it with the customer’s interests in mind.
Relevant
